The ever-broadening definition of what makes up a qualified prospect has led to a tremendous growth in lead generation services in recent years. Lead generation varies so widely between different companies because each business industry has a completely different idea of what constitutes as a “lead”. Whether it is the social aspect or the need for customization, let’s take a look into some of the most important agents of change to see why lead generation is much more than a singular definition. Impersonal Beginnings In its initial phases, lead generation omitted the aspects of  ...